Online advertising

Hi everyone,


Have started exploring a bit around the online advertising industry lately. Being a developer on the AdCenter team in Microsoft, thought I would start understanding the industry that we serve. Over the coming months, I plan to jot down my learnings about this industry on my blog here. Let's get started.


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Have always been searching for a good primer on "Online Advertising". This was one really nice set of articles that I found on the topic.

http://www.liesdamnedlies.com/online_advertising_business_101.html



Every article on online advertising talk about quite a few acronyms like CPC, CPA. Wikipedia had a neat definition of the most common ones. Archiving a link to it.

http://en.wikipedia.org/wiki/Online_advertising#Purchasing_variations



This post by Scott Howe (VP and General Manager, Advertiser & Publisher Solutions Group (APS), Microsoft) is a real good one for those looking to understand how to understand and use ad networks to much better benefit.

http://www.imediaconnection.com/content/6915.asp

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